Chewable Coffee? Really?

It's like the desk job version of shot bloks. #outerspace... They say "Coffee has been reinvented, and it’s amazing. GO CUBES Chewable Coffee come in 3 flavors: mocha, latte, and pure drip, and each 4-pack is equivalent to 2 cups of coffee. Perfect for keeping at your desk, in your briefcase, or on your next trip to outer space!"