Food friends! How do you talk to non-food friends about meat?

I like to cook large hunks of (humanely raised) meat for celebratory gatherings (a consequence of my Chinese upbringing- rarely cook meat otherwise). But I always find myself stymied as to how to talk about the origins of the meat on the table without sounding preachy or making your guests feel bad about how much the meat cost. How do you guys broach the topic? Do you try? (Photo is of some chili con carne made with grass-fed local cow... which the guests may not have intuited 🤐)