What Windowsill Farms And Purple Corn Flakes Have In Common: Just Ask Startup Back To The Roots

Met these guys when they first launched. Awesome to see them grow! #foodventure "Back to the Roots, a startup in Oakland, CA., has grown from a single product, a windowsill mushroom farm to 18 items in a year, including a self-watering tomato planter and a line of organic cereals. While the product mix may appear disparate there's a logic to it: their urban farming products and consumer packaged goods all address the consumers' growing desire for food transparency, says cofounder Nikhil Arora."